Website content & SEO
I wrote all the copy and did the SEO for Shemsi's website.
Visit website →Shemsi: building a period-care brand across MENA
As Growth & Marketing Manager at OneCommerce I led Shemsi period underwear in Egypt, the UAE, KSA, Kuwait, Morocco and Lebanon, growing sales 11× in a year.
Product photoshoot
I led the photoshoot end to end: moodboard, photographer, stylist, make-up artist and models.
See highlights →
Influencer partnerships
Built a network of 150+ influencers creating content for Shemsi across Egypt, KSA, UAE and Morocco, contributing 40%+ of revenue.
Offline marketing
Took part in 50+ pop-ups and local bazaars.
PR event: Shemsi Wellness Festival
Conceived and produced a wellness festival around the Shemsi brand.
Event Instagram →
PR event: press conference
For the partnership announcement between Shemsi and Tadwein for Gender Studies, I co-organized the conference and gave a speech on behalf of Shemsi.
Social impact annual report
Through continuous data analysis, I produced Shemsi's first annual impact report.
Read the report →
Cairo Rugby Team sponsorship
Empowering women is at the core of Shemsi, so we sponsored the Cairo Rugby Team. It was a great brand fit.
Social media growth
Communities I grew
I grew Shemsi's audience across four platforms, passing 100K followers on Instagram alone.
